While I’m not to convinced on the examples proposed by Max Gladwll on how social media might produce social change he gave me a chance to see a rather thrilling example of how strong webvideo can be, when kept as simple as in this one, by now seen by more than 21 millions viewers worldwide:

For sure, this guy’s been travelling a lot – but apart from that the means are so dead simple – and still, the video bit produces a sense of unitity and universality that reminds me of all the kids playing football in every corner of the world in Michael Winterbottoms masterpiece, In This World.